When planning a new ecommerce website, you most likely have a budget. And of course you want to spend you money wisely, in order to get the most value in terms of design and features that will help you reach your goals.

Typically, when evaluating different platforms, it then makes sense to ask the question: “What do we get ‘out of the box’?”. And that is a perfectly valid concern. Anything that you can get included from the platform vendor logically means that you don’t have to pay your developers to write the same code.

But choosing to use those “out of the box” features might come a a different kind of price, depending on the the layer of the application they exist in. Let’s try and take a look at some examples.Read More »